01 · Run after editing
Outdoor Shahrukhz
29 Oct · Face-led property introduction224KViews
~8KLikes
580Comments
Down payment is clarified later. Bring full-price context forward and replace “COMMENT SHAHRUKH”.
Open original reel ↗Your next move, backed by research
Campaign overview
A clear starting point for Pooja’s first property campaign.
Your service package
AED 3,000 setup + AED 2,500/month
Website, strategy, campaign management and static creatives. Meta spend separate. Reel editing excluded.
Proposed daily budget ↗
300 AED
Media spend · starting test
14-day test budget
4,200 AED
Planning estimate, not spend incurred
First-choice reel views
224K
Public organic snapshot
Campaign structure
ABO
One broad UAE ad set to start
Start with this creative
Strongest candidate for the first paid test
Outdoor Shahrukhz reel · 29 OctKeep the personality.
Keep the personality.
Make the price clear.
Move full-price context into the opening. Replace the comment CTA with a qualified enquiry.
~8KLikes
580Comments
194Reposts
Organic reach signals
Displayed views across the three shortlisted reels
View counts are organic snapshots, not paid results or unique reach. They do not establish buyer quality.
Audience
Hindi-speaking UAE residents
Broad location targeting, Hindi delivery and clear AED pricing. Let the offer qualify interest.
Before launch
Offer & creative checks
Confirm current unit price, payment schedule, permit and audio rights. Reconcile “1% Monthly”.
Market context
A more selective buyer
−4% QoQ volume
Dubai residential · Q3 2026
Savills research, 12 October
Creative intelligence
One clear first choice.
Screen-reviewed visuals, public metrics and a practical editing brief.
02 · Hold for verification
Showroom tour
22 Oct · Interiors & property details6,381Views
86Likes
4Comments
Verify “1% Monthly” against the approved schedule. Improve subtitle contrast before testing.
Open original reel ↗03 · Educational content
Golden Visa
Studio format · Residency education34.7KViews
~1.1KLikes
85Comments
Strong presentation, broader intent. Not the first project ad; visa claims need a separate review.
Open original reel ↗The first ad: a 30–35 second cut
Proposed edit timings · not timestamps from the original
00–03 sec
Qualify the opening
Project, location and verified total starting price in AED.
03–08 sec
Show the property
Label renders. Explain off-plan status and verified delivery terms.
08–18 sec
Explain payments
Approved instalments; separate booking from construction payments.
18–25 sec
Two real benefits
Keep applicable furnishing and location details. Shorten amenity lists.
25–35 sec
Ask for an enquiry
“Learn More” for floor plans and a complete payment breakdown.
Visual review completed. Audio, private retention and conversion metrics remain unverified. Strong organic engagement does not prove paid performance.
The journey from scroll to conversation
Turn attention into intent.
A proposed customer journey for Shahrukhz Residences · select a stage to explore.
THE CUSTOMER JOURNEYCREATIVE → TRUST → ACTION
↓ Watch · explore · click
↓ Compare · understand · enquire
Schematic widths, not conversion rates. Ready buyers can go directly from an entry ad to the landing page.
01 / CUSTOMER ENTRY
AttractLead with Pooja, qualify with price.
The conversion handoff
A click is a signal. A qualified conversation is the first business outcome.
AD CTA
→Explore the property
“See floor plans & payment breakdown”
Measure: outbound clickLANDING PAGE
→Understand & qualify
Verified AED price, location, plan, unit options and clear costs.
Measure: page visit / form submitWHATSAPP REDIRECT
→Start the conversation
Buyer taps WhatsApp, reviews the prepared message and sends it.
Measure: chat actually receivedSALES FOLLOW-UP
Book a consultation
Confirm budget, timing and unit fit. Offer a call or viewing.
Measure: qualified / attendedNew-account approach: these are journey stages, not three mandatory campaigns. Start with the edited property creative; add retargeting only when audience volume supports it.
Measurement: WhatsApp button clicks, received chats, qualified leads and sales are separate events. No funnel volumes or conversion rates are assumed.
From research to a controlled test
Plan the first 14 days.
Explore media spend and prepare the campaign. No ads are launched here.
Budget planner
AED300
Daily media budget · proposed
14-day totalAED 4,200
30-day equivalentAED 9,000
Recommended starting test: one broad UAE ad set, with ABO for simple budget control.
Media only; excludes creative production, agency fees and applicable taxes. This calculator does not predict leads or sales.
Before you launch
Local checklist · marks are self-reported
Delivery
Broad UAE location
Hindi speech with English captions. Include UAE-resident buyers across emirates. Language is not nationality.
UAE residentsHindi creativeAED pricing
Messaging hypotheses
Professional buyer needs
Founders, finance leaders, technology leaders and doctors: test cash-flow, fees and time-saving advice.
These are creative personas, not verified selectable targeting options.
Decision rule
Earn the right to scale
Judge qualified leads and attended appointments. Consider CBO with multiple proven ad sets; account age alone does not decide.
No private campaign results are connected.
Sources before recommendations
The market behind the plan.
Dated research and observed competitor ads — with practical limits.
Dubai residential transactions
34,500
Q3 2026 · Savills
Residential transaction value
70.8 bn AED
Q3 2026 · same dataset
Volume change
−4% QoQ
Dubai, not UAE-wide
Developer reference price
1.65 m AED
Starting offer · availability unverified
What other advertisers are doing
Meta Ad Library · observed UAE sample
| Advertiser | Observed approach | Started |
|---|---|---|
| Danube ↗ | 42 sec · AED 1.65m · 30/70 | 23 Oct |
| Glen Colton ↗ | 42 sec · Hinglish · festive hook | 29 Oct |
| Legacy Realty ↗ | 25 sec · pricing · WhatsApp CTA | 19 Oct |
Ad presence and running duration do not reveal profitability, spend or lead quality. This is a sample, not a complete market census.
Reference desk
Evidence status: Market, competitor sample and planning framework documented. Audio, private account metrics and live targeting availability remain unverified. The account’s new-advertiser status is assumed.
Prepared by Aditya maheshwari
Services & investment
A complete property enquiry setup, with clear deliverables and ongoing support.
A simpler way to start
Your package. A lighter first step.
Compare the original proposal with the revised standard package, or explore the 14-day pilot.
Original proposal
Full launch package
One-time setupAED 5,000
Monthly managementAED 2,500
First-month service feesAED 7,500
Original proposal retained for comparison. Advertising spend is separate.
Revised standard package
Same agreed service scope
One-time setupAED 5,000AED 3,000
Monthly managementAED 2,500
First-month service feesAED 7,500AED 5,500
AED 2,000 less in setup fees. Management and Meta spend remain separate.
14-day introductory campaign
14 days of management includedStart with AED 1,500 in service fees.
Pay part of the setup now. Review the campaign before continuing.
01 / Start the pilot
First 14 days
Setup payment nowAED 1,500
14-day managementNo additional charge
Meta spend · AED 300 × 14AED 4,200
Total initial commitmentAED 5,700
AED 1,500 is credited toward the AED 3,000 setup fee. This is a split payment, not a reduction of the full setup price. Meta spend is paid directly by you.
02 / Continue if it fits
From day 15, with your agreement
Remaining setup balanceAED 1,500
Next 30 days of managementAED 2,500
Service payment to continueAED 4,000
Advertising spend is additional at the agreed daily budget. After this payment, ongoing management is AED 2,500 per 30-day service period.
Review together on day 14
Assess enquiry quality, contactability, cost and appointment outcomes using Pooja’s follow-up feedback. The pilot does not guarantee lead numbers or property sales.
If you choose to stop
We pause advertising. No remaining setup balance or ongoing management fee is due. The initial setup payment and advertising spend already used are non-refundable.
Revised setup breakdown
AED 3,000 one-time · management billed separately
Landing page & enquiry flow
Project page, qualification form, private enquiry storage, personalised WhatsApp handoff and mobile layout.
Strategy & advertising launch setup
Market research, account and reel review, creative recommendations, audience strategy, account checks, campaign preparation and agreed conversion tracking.
Research prepared · tracking and campaign launch setup to be completedDashboard, funnel & publishing
Strategy presentation, customer funnel and deployment included in the package.
Total setup feeAED 3,000
View original AED 5,000 setup breakdown
Research & strategy
UAE market and competitor research, Instagram account review, audience strategy, reel selection and written improvement suggestions.
Research and review preparedLanding page & enquiry flow
Project page, qualification form, private enquiry storage, post-submission WhatsApp prompt and floating WhatsApp button.
Built and publishedDashboard & publishing
Strategy dashboard, customer funnel, deployment and functional checks. This is a planning dashboard; live Meta reporting is not included.
Built and publishedAdvertising launch setup
Account and access checks, conversion tracking setup and verification, campaign structure, ad copy, approved creative uploads and launch checks.
To be completed before campaign launchTotal one-time feeAED 5,000
Monthly management includes
- One Meta ad account, one main property project and one primary lead-generation objective.
- Initial 1–2 ad sets, campaign monitoring and evidence-led optimisation.
- Ad-copy, headline and static creative testing using approved assets.
- Weekly short updates, a monthly report and one review call.
- Lead-quality review using Pooja’s contact and appointment feedback.
- Up to two small landing-page text, image or form changes per month.
Management begins when the agreed campaign work starts. No campaign has been launched through this dashboard.
Static creative allowance
- Up to four original static ad designs per month, when needed.
- Feed and story adaptations for each design.
- Two consolidated revision rounds.
- Client supplies approved project images, pricing and offer details.
One concept resized for two placements counts as one original design. Additional original designs: AED 150–250 each, agreed before work starts.
Video guidance, clearly scoped
Includes reel selection and written suggestions for hooks, messaging, captions and calls to action.
Reel editing is excluded. Pooja or her appointed editor supplies the final, approved video files. Filming, video caption production, animation and voiceovers are also excluded.
Example total monthly budget
At AED 300/day for 30 days.
Meta advertising spendAED 9,000
Standard first month, including setup and managementAED 14,500
Following months, including managementAED 11,500
Media spend is paid directly by the client to Meta. A 14-day media test is AED 4,200. These are planning figures, not promised results.
Working arrangement
- Standard package: 50% of setup upfront and 50% on acceptance and handover. For the 14-day pilot, the remaining setup balance is payable only if you continue.
- Monthly management paid in advance.
- Pooja handles buyer conversations and supplies lead-quality feedback.
- Domain, paid software and applicable taxes are separate, agreed costs.
Daily social posting, lead calling, CRM implementation and WhatsApp automation are outside this package. Additional projects or substantial scope changes are quoted separately.
Made by Aditya maheshwari